Why understanding your competition is essential to your marketing strategy
Why understanding your competition is essential to your marketing strategy Do you keep an eye on what your competition is doing? I’m not talking about spying on them, or obsessing about what they’re doing in an unhealthy or dishonest way… But you can’t be in business blindfolded. You need to have an idea around: What your competition is doing How they’re positioned in the marketplace What section of the market they’re going after This allows