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Entrepreneurs often fall into the trap of getting really excited for their business idea and then riding the wave of achievement for the first three months, “only to become disillusioned with actually running the business” says Barry Magliarditi at The Game Changers. So how do we Sustain Passion for our businesses after the startup buzz phase? “Once that disillusionment sets in, there’s no turning back.” Great business ideas and models fall to the wayside or