The Best Marketing Lesson from Aliens
The other day, I watched the movie Arrival. For those who haven’t seen it, here’s the basic story – A bunch of aliens that look like massive 8 fingered hands land in ships around the world. Different countries work to figure out how to communicate with them to see if they were about to go all ‘Mars Attacks’ and laser-beam everyone into dust. All the countries work separately to figure out what to do… …despite
10/09/2020
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