A lot of business owners are focusing on the wrong things.
The way I see it -
In the startup phase (first 1-2 years), 80% of your time should be spent on sales and marketing, and 20% should be on strategy and systems.
Basically, if you're turning over less than $1.2 million a year, you're in the startup phase.
The startup phase is about the hustle.
Your biggest need is sales.
So if you're in that phase, you should be spending most of your time building a solid foundation for predictable cash flow.
But as you start to grow, that percentage needs to reverse.
Because once your marketing is properly dialled-in with your audience, campaigns take less
time to get up and running.
Once your marketing is working… and you've passed that $1.2 million mark… you've got a proven concept.
That means you've refined your offer. Your marketing message and approach is on point. You've got consistency in your numbers.
So your focus needs to shift to:
Where are the opportunities to grow my business?
What's the next system, the next hire, the next initiative that I can leverage to get to the next
level?
At this point, it's time to -
Double down on what's working.
Analyse what's not working, and either fix it or chuck it out.
Invest more time into research and development. Create systems that do all the heavy lifting.
And when you feel you've set a strong foundation…
Step away for a week. See what breaks.
This can be tough to do… but it's the only way to achieve true freedom through business.
Because as long as your business needs you… you're really just paying for your own job.
I'm curious, are you in the startup phase right now?
And what percentage of your time do you spend on marketing and systems?
Is it an 80/20 split? 60/40? Or 95/5? 😅
Hit reply and let me know.
